Last updated: 11 October 2026.
These terms are the contract between Archade Design Solutions di Carlo Maria Crespi Perellino, Via Santo Stefano 23, 40125 Bologna (BO), Italy, VAT no. 04249951205, REA BO 580050, email studio@archadedesign.com, certified email (PEC) archadedesignsolutions@pec.it, telephone +39 351 499 9599 (“Archade”, “we”) and the business or professional who creates an account on Archade Metrics (“Customer”, “you”). By creating the account you accept them together with the Subscription terms, theprivacy notice and theData Processing Agreement. We keep the date and version of the terms you accepted.
1. The service
Archade Metrics is an online service that reads, in read-only mode, the statistics of the accounts you connect (website, search, social, advertising, newsletter) and shows them in a dashboard, with an Adviser that offers suggestions.
The service is in beta: it is under development, features may change, be suspended or removed, and there may be interruptions for maintenance or because of changes to the connected platforms. We will let you know about important changes.
2. Only for businesses and professionals
The service is reserved for businesses and professionals who use it for their own business, commercial, craft or professional activity and hold a VAT number or an equivalent number in another country. It is not offered to consumers.
By creating the account you declare that you are acting for professional purposes, that the details you provide (including the VAT number) are true and that you are at least 18 years old. If you create the account for a business you declare that you have the authority to represent it and bind it to these terms. If the declaration is not true we may close the account and you are liable for the consequences.
Since the service is reserved for professionals, the provisions of the Italian Consumer Code dedicated to consumers do not apply, except for those that the law makes mandatory in any case.
3. Account, team and security
You are responsible for keeping your credentials confidential, for the people you invite to your profile and for everything done with your account. Use strong passwords and, when available, two-step verification. If you think someone has used your account without permission, let us know immediately, and in any case within 24 hours, at studio@archadedesign.com.
4. Connected accounts and permissions
You only connect accounts, pages and properties on which you hold the necessary rights, or for which you have the owner's written permission. Connection happens through each platform's official login and you can revoke it at any time, from the app or from the platform's settings.
The connection only asks for read permissions: we do not publish, we do not change campaigns and we do not touch your account settings.
When using the service you comply with the terms and rules of the connected platforms. If you connect a YouTube channel, you use the YouTube API Services and accept the YouTube Terms of Service; the data is also covered by the Google Privacy Policy.
5. Content and rules
You own and are solely responsible for what you enter into the service (notes, goals, action log, questions to the Adviser, invited people).
You grant us, only for as long as necessary, a free and non-exclusive licence to store, process, convert into the required formats and transmit your content to the platforms, and to show it to you and your team: only to provide you with the service, not for other uses.
Unlawful content or content that infringes third-party rights is not allowed in the service; in particular defamatory or discriminatory content or content inciting hatred or violence, child sexual abuse material, terrorist content, malicious software, spam, fake reviews, unfair commercial practices, infringements of copyright, trademarks or confidentiality, and content prohibited by the connected platforms.
We do not check content in advance. If we receive a well-founded report or an order from an authority, or if content clearly breaches these terms, we may block a scheduled publication, remove the content from the service or restrict the account. We tell you the decision with the reasons and you can reply to ask for it to be reviewed. Reports are made as described on the page Reports and contacts.
6. Proper use
You may not:
- use the service for unlawful activities or to breach the terms of the connected platforms;
- access other people's data, accounts or profiles without authorisation;
- copy, modify, decompile or reconstruct the code of the service, except as mandatorily permitted by law (arts. 64-ter and 64-quater of the Italian copyright law);
- extract data automatically, use robots or generate abnormal loads, or get around technical or plan limits;
- resell, lease, sublicense or present the service as your own without our written consent;
- use the service, its documentation or its results to develop a competing product;
- carry out security tests without our written permission: if you find a vulnerability, write to us and we will thank you;
- introduce malicious software.
7. Third-party platforms
The service depends on the interfaces of Google, Meta, LinkedIn, Pinterest, YouTube, Mailchimp and other providers. If a platform changes its rules, limits or revokes access, loses data or does not respond, some features may become unavailable or have to change. We are not liable for the decisions and outages of these platforms; we will let you know and look for alternatives. Instagram, Facebook, YouTube, LinkedIn, Pinterest, Google and Mailchimp are trademarks of their respective owners: the service is not affiliated with, sponsored or approved by them.
8. Numbers and data
The numbers come from the connected platforms and may be incomplete, arrive late, change over time or differ from those you see on the platforms. We show them with care but do not guarantee their accuracy: check them before making important decisions.
9. The Adviser and artificial intelligence
The Adviser uses automatic rules and, for open-ended questions, an artificial intelligence system (Anthropic's Claude model). The app always shows when an answer is generated by artificial intelligence. The Adviser's suggestions are general, are not professional advice (tailored legal, tax, financial or marketing advice), may contain errors and must be checked before use. The decisions remain yours. Do not enter unnecessary personal data or special categories of data in your questions.
10. Free beta
The beta is free until 9 October 2027. During the beta the service is provided as is and as available: it may contain errors, change or stop, and data may occasionally be lost. Always keep a copy of your important content and data.
We may close the beta or the service with at least 30 days' notice by email, except for urgent reasons or reasons imposed by the platforms or by law, giving you time to export your data. After the beta, if you want to continue, you will choose a paid plan according to the Subscription terms: no charge is made without your explicit consent.
11. Data and confidentiality
The data you upload or that the service collects for you remains yours. We process it only to provide you with the service, as described in theprivacy notice and, for personal data for which you are the controller, in theData Processing Agreement. We may use technical and statistical information in aggregated and anonymous form, which does not identify you or your accounts, to run and improve the service, always within the limits of the platforms' rules. Each party keeps the other's non-public information confidential.
12. Intellectual property
The software (source code and executable code), architecture, databases, interfaces, graphics, texts, documentation, and the names and logos Archade, Archade Metrics and the other Archade products belong to Archade Design Solutions or its licensors and are protected by copyright, trademark and distinctive sign laws.
We grant you a limited, non-exclusive, non-transferable and non-sublicensable right of use, for the duration of the account and for your business and that of the clients you manage with the service. You receive no other rights: everything not expressly granted remains reserved to Archade. If you send us suggestions or ideas about the service we may use them freely, with no obligation to you.
13. Liability
We provide the service with the required professional diligence, but we do not guarantee commercial results (sales, followers, rankings, visibility) or that the service will always be free of interruptions or errors.
To the extent permitted by art. 1229 of the Italian Civil Code, we are not liable for indirect or consequential damages, loss of profits, loss of opportunity or goodwill, loss of data you did not keep a copy of, or damages caused by third-party platforms or by force majeure. Our total liability for all damages related to the contract is limited to the amount you paid us in the 12 months before the event. During the free beta we are liable only for wilful misconduct or gross negligence. These limitations never apply in the case of wilful misconduct or gross negligence.
14. Indemnity
You hold Archade harmless from claims, penalties, damages and costs, including reasonable legal fees, brought by third parties (platforms, authorities, rights holders, people portrayed or mentioned) because of your content, use of the service in breach of these terms or of the law, or accounts connected without holding the rights to them.
15. Suspension and closure
You can close your account whenever you like, from the app or by writing to us. We may suspend or restrict the account, even without notice when urgent, in the event of a serious breach of these terms, security risks, a request from a platform or an authority, or non-payment; we will tell you the reasons. We may also withdraw from the contract with 30 days' notice by email. After closure you have 30 days to ask us to export your data; we then delete it as described in the privacy notice.
16. Force majeure
We are not liable for delays or failures due to events beyond our reasonable control, such as network or cloud provider failures, cyber attacks, outages of the connected platforms, orders from authorities, natural disasters.
17. Assignment of the contract
You may not assign the contract without our written consent. Archade may assign the contract, including together with the business or a branch of it, to a company that controls it, to which it transfers the activity or that acquires it: by accepting these terms you give your consent in advance (art. 1407 of the Italian Civil Code). We will notify you of the assignment by email.
18. Changes to the terms
We may update these terms. We will notify you of significant changes by email at least 30 days in advance: if you do not accept them you can close your account before they take effect. Changes required by law, by an authority or by the platforms' rules may apply sooner, with notice as soon as possible.
19. Communications
Communications about the contract are sent to the account email. You can write to us at studio@archadedesign.com or, for formal communications, to the certified email address archadedesignsolutions@pec.it.
20. Governing law and jurisdiction
The contract is governed by Italian law. The court of Bologna has exclusive jurisdiction over any dispute.
21. Final clauses
These terms, the Subscription terms, the privacy notice and the Data Processing Agreement are the entire agreement between the parties on the service. If a clause is found to be invalid, the others remain valid. Clauses that by their nature must survive the end of the contract (intellectual property, liability, indemnity, confidentiality, governing law and jurisdiction) remain valid afterwards. If a translation exists, the Italian text prevails.
Specific approval
Under arts. 1341 and 1342 of the Italian Civil Code, on signing up you specifically approve, with a separate checkbox, the following clauses: 2 (reserved for professionals), 4 (permissions), 5 (content, removal and restriction of the account), 6 (prohibitions), 7 (third-party platforms), 8 (exclusions of liability on publication or data), 10 (beta as is and closure of the service), 13 (limitations of liability), 14 (indemnity), 15 (suspension and withdrawal by Archade), 17 (assignment of the contract), 18 (changes to the terms), 20 (exclusive jurisdiction of Bologna).